Google often acquires companies that help enhance current services. Sparrow is the latest acquisition by the search giant. Sparrow is a Mac OS X e-mail client; it runs primarily on the platform itself and on the iPhone. Google has no plans to actually utilize Sparrow in its current incarnation, instead they want to take on the technology behind it to help enhance Gmail for users. The e-mail client currently boasts five employees who are now answering to Google and will begin to work on Gmail in project phases. Further developments on Sparrow will be halted, so it looks like it is dead in the water for users on Apple-based platforms.
Why would Google buy Sparrow?
Google has often acquired companies to help develop other projects. By taking on Sparrow, Google saw something in it that would help make Gmail better for its users. Since Google is all about development and evolution, incorporating Sparrow into the fold may just prove to be a good thing for Gmail.
Since the announcement from Mozilla that Thunderbird development would be halting at the beginning of July, this leaves no major e-mail clients a the forefront of development at any major company. Could this be Google’s attempt and creating a Gmail client using Sparrow’s source code? Only time will tell what Google will do with Gmail, but it seems to suggest that they may be exploring options to develop their own e-mail client. This would put Google ahead of the game once again in an area they have stayed away from until now.
What can you expect from Gmail after Sparrow’s platform is integrated?
If the rumors are true and Google is planning to use this acquisition to develop its own e-mail client, this can be a dream come true for those using the Google platform. Many have cried out for an e-mail client after the success of the Chrome browser, and it looks like Google just might be going down that road. We will keep an eye out on any rumors, development releases or anything on a possible Google-based e-mail client. For now, it looks like Sparrow will help make Gmail better and that is a good thing for Google apps users.
If you have been waiting for a Google-based e-mail client, what features would you like to see? What would you like to see them avoid? Let us know what you think.