Recently you may have read or heard about Google’s PubSubHubbub Protocol and wondered what was this about. Well, its a dorky name (as admitted by the Google developers themselves), but its a really useful new technology developed by our friends at Google. You can call it Hubbub in short or “PuSH” as its getting known around the web.

To understand what it is and how does it work, Check out the video below in which the developers of this protocol explain the concept to us in the layman’s language in metaphorical terms (in form of a small skit).

PubSubBubHub Presentation:

If you prefer slides, you can check out this neat presentation created by the Google Developers, to better understand the working of this concept.