After making a splash last year globally with the Nexus 6P, Huawei was slated to make some big announcements and disrupt the mobile phone industry.
The 6P was celebrated across the industry as being not only one of the best Nexus devices released but also one of the most beautiful. The line was long, the press was excited, and Huawei did not disappoint.
Huawei announced its new Mate 8 mobile phone at CES 2016, along with new varieties of familiar products and outlined its vision for the future.
Huawei Press Conference Recap
I’m going to be perfectly honest with you all. I’m not as big into smartphones as my fellow TechNorms colleague Shishir Kinkar is. Last year, he took the lead on mobile products because it’s just not what I’m into tech-wise. However, after digging into what Huawei had been doing, I was intrigued.
I’m glad I RSVP’d for this press conference. From the moment I walked into the moment I left, I knew Huawei cared about what I thought, even with all the media in the room.
After the success of the Nexus 6P, an Android device that continues to impress, Huawei is looking to make a splash in US markets. After surging to the third most popular smartphone brand in the world, Huawei believes it can tackle North America and after attending their press conference, I believe they can.
Richard Yu, CEO of Huawei, directed most of the press conference, offering insight into who Huawei is as a corporate brand, their successes in the last five years, and what motivation they have for innovating and competing in the future. Huawei’s numbers are impressive, especially in China, and this success motivates them to continue forward with new and exciting mobile products.
According to Yu, “Seven years ago we are nothing. Nobody knows Huawei.” After 2015, and going into CES this year, nobody can say that anymore.
The Huawei Nexus 6P is what broke the company into the mainstream North American smartphone market. This Nexus device has been praised as the best in the line from Android Authority to The Guardian and more.
During the press conference, Huawei revealed a gold version to be released in the US and abroad in 32 GB and 64 GB models.
The Mate 8 is Huawei’s flagship smartphone or phablet if you will. It runs on EMUI 4.0, a hybrid of Android Marshmallow, offering 3 GB of RAM/32 GB of storage or 4 GB of RAM/64 GB of storage depending on the model. It utilizes Sony technology for its camera, offering 16 MP resolution and full HD video recording support.
It also features a 4000 mAh battery, which some may scoff at, but Huawei boasts it can last two and a half days for the average consumer. You can also charge the battery in just 30 minutes.
The Huawei Mate 8 will launch in the spring in Europe, Asia, and South America. There’s no word on when it will come to North America, yet. However, we did get our hands on the Mate 8 at CES and will be providing an in-depth review in the coming weeks after putting it through its paces. We’re excited to give it a try!
Huawei already has a successful smartwatch thanks to Android Wear. At CES 2016, they introduced the Elegant and Jewel models, designed to target women and the fashion they were every day. By partnering with Swarovski, they’re bringing some of the most beautiful and gorgeous smart watches designed for women to the market. The women in the audience loved them from the applause and hoots you heard.
By partnering with Swarovski, they’re bringing some of the most beautiful and gorgeous smart watches designed for women to the market. The women in the audience loved them from the applause and hoots you heard.
MediaPad M2 10”
Huawei introduced the MediaPad M2 10” tablet. The most impressive part of this tablet is the sound quality. From the demo on stage, it sounded crisp, clear and loud. It boasts an aluminum alloy finish, four speakers, curved edges, and will be available in the US by summer 2016.
After the big reveals at the press conference, Huawei invited us to gets hands-on with its products, including the Mate 8 and the new line of women’s smart watches. I also spent some time talking to Huawei reps about the Mate 8 and MediaPad at their booth in the Central Hall of the Las Vegas Convention Center. I was impressed by the enthusiasm Huawei’s reps had for both products and the adventure to come with breaking into the North American market.
I also spent some time talking to Huawei reps about the Mate 8 and MediaPad at their booth in the Central Hall of the Las Vegas Convention Center. I was impressed by the enthusiasm Huawei’s reps had for both products and the adventure to come with breaking into the North American market.
If there’s one company to watch after CES, it’s Huawei. It’s one of the few press conferences in the last few years across the tech industry that’s truly been inspiring, refreshing, and they believe they can make a real impact on the smartphone market across the globe, especially North America.
Only time will tell if they can directly compete in the US against Apple and Samsung, but I think we’re not done seeing Huawei do great things.