There was a time when Nokia was the leader of the smartphone global market and chances of matching the Finnish company seemed less likely to become real. But the launch of Apple ’s iPhone back in 2007 changed the smartphone game, with Apple taking small but safe steps towards its historical leadership.
And about 5 years later, the Cupertino based company succeeds in surpassing Nokia and Samsung and become worlds’ number one smartphone maker.
How Apple became the Market leader in 5 years
According to the latest research by Strategy Analytics, published earlier today, global smartphone shipments grew an impressive 76 percent annually, reaching a record of 110 million units in the June quarter.
In the second quarter of 2011, Apple managed to sell 20.3 million units, becoming the leader of the competitive smartphone market. 2011 seems to be Apple’s year, since in the first quarter of 2011 the company became the world’s largest phone vendor in terms of revenue and now, for the first time, it takes the top spot in terms of shipped units.
“Global smartphone shipments grew a healthy 76 percent annually to reach a record 110 million units in Q2 2011. We had previously reported on Apple becoming the largest smartphone vendor in terms of revenue and profits. Now, just four years after the release of the original iPhone, Apple has become the world’s largest smartphone vendor by volume with 18 percent market share. Apple’s growth remained strong as it expanded distribution worldwide, particularly in China and Asia”, reported Alex Spektor, Senior Analyst at Strategy Analytics.
Samsung also succeeded in overtaking the longtime volume leader Nokia, managing to ship an impressive 19.2 million units, a considerable growth from only 3.2 million units shipped in the same period last year and ending on a second place among world’s’ largest smartphone vendors.
“Samsung overtook Nokia to become the world’s second largest smartphone vendor in Q2 2011. Samsung’s shipments grew a huge 520 percent annually, for 17 percent global smartphone market share. Samsung’s Galaxy portfolio has proven popular, especially the high-tier S2 Android model”, said Neil Mawston, Director at Strategy Analytic.
Apple’s stunning quarterly results have also shown the company’s impressive growth, a 141.8 percent year over year, that is 12 times the global mobile phone market rate on Q 2.
Apple would very likely succeed in keeping its leadership position for a while, since the company is getting ready for the release of its next-generation iPhone, presumably set for release this September.