Debuting at the TechCrunch Disrupt event recently is a new startup that goes by the name – Pressly. Pressly can best be described as an HTML5-based platform that turns your websites into a tablet-friendly web app.
By that, it means that once you load your site using the iPad or other Android tablets, most of the common issues experience by non-tablet optimized site such as scaling, proper scrolling and faster loading will be taken care of by the platform.
What Pressly Does exactly
Pressly promises to provide a platform for transforming your website into tablet-friendly format. This works for online publishers who want a quick way of providing mobile access to their sites which is viewable beautifully on tablets.
Pressly is of course targeting publishers who are not too keen on employing programmers to create their mobile-enhanced sites. Pressly’s technology will take care of that. As a publisher, all you need to do is contact Pressly, signifying your interest to use their platform.
How Does Pressly Work Its Magic
According to Pressly, your sites should you decide to use their services will be transformed into HTML5-compliant and tablet-optimized website by way of connecting to your content sources. These include your site’s RSS, in-house CMS and even your site’s Twitter account, if available.
Once Pressly has done its job, visitors to your sites will be greeted with a beautiful tablet-specific interface when viewing your sites. That good thing about it is that Pressly recognizes the tablets that you’re visitors are using and renders your sites accordingly.
What Makes Pressly Different from Others?
You’re probably asking what makes Pressly different from Zite or Flipboard? Two of the most popular native tablet app for publishing content online. The answer is simple. Pressly is not a native app. But the similarities are abundant. Like those native tablet apps, Pressly also makes use of common gestures for navigation such as multi-touch and pinches. In-short, the browsing experience is similar to the native tablet apps.
Why Would You Use Pressly?
First reason? It’s free. Unlike many other similar sites which charge for such services, pressly will let publishers use the service free of cost.
Pressly will allow you to use their platform and also host your HTML5 sites on a scalable and higly secured network. To cover the administrative costs, Pressly is going to take a fraction of ad revenues generated from your sites. More details about this revenue sharing scheme is not clearly revealed and you have to inquire with the Pressly, to know more about it.
Speaking of those ads, it’s actually one of the service’s selling point. The Pressly platform will give you the ability to insert interactive, full page advertisements in between contents on your websites. These ads could take the form of rich-media, geolocation and video. Pressly will also help you deliver those ads and even help you in selling or building these ads.
Another point that needs to be highlighted here is that Pressly produces HTML5 sites, so you as a publisher still have the control over your sites. So you can still implement traditional tools that you would normally used on a traditonal website. These could include using analytics, payment processing, store finders and more.
Some Examples of Websites Built Using Pressly
Pressly has provided a couple of websites transformed into HTML5 format using different templates provided by Pressly. There are current five customizable templates ready to be used.
Some of the example sites are TechCrunch for text-oriented websites.
CNN for video heavy sites
Big Picture for photo-heavy sites.
Does Pressly Have the Potential to Make it Large?
While I was checking the demo websites made by Pressly. I couldn’t help but notice how robust and fluid the sites look on both my iPad 2 and Samsung Galaxy Tab. True enough, you would mistake the HTML5 sites as true, native tablet apps to the likes of Fliboard, Zite and Pulse.
The sample sites load fast and are rendered beautifully on both tablets. Personally, I would want to make use of the Pressly platform for my personal sites. The problem is that it might be geared for high-profile sites as of now.
But if Pressly will make its platform available even for small-time sites, I’m pretty sure it would be a step towards the right direction and will help the start-up grow and ultimately get the funding it needs. In short, Pressly is oozing with potential, and it’s future looks bright.