Copywriting is a skill that takes practice and dedication to master. Apart from spelling and grammar, copywriting involves persuasion and advertising to maximize sales. It is crucial to dive deep into human psychology to understand the audience. Writing is an art, and one can resort to online copywriting courses to grasp the fundamentals and sharpen the skills.
Copywriting skills are as relevant today as they were a decade ago. The profession is ever-growing and is here to stay. Online courses have made it easy for us to learn anything new or pick up a new hobby without being physically present at a formal institute. If you already have a natural talent and a flair for writing, enhance it further, and convert your passion into your profession.
What Skills Do You Need to Become a Copywriter?
For those who want to understand what is copywriting? Well, copywriting requires you to write the text for press releases, advertisements, and websites; plus writing for brochures and marketing purposes. Copywriters, today, are ruling the digital marketing world. They are the driving force of every digital marketing firm and an indispensable part of the niche. Often labeled as multi-talented, copywriters should possess various skills like:
Writing and Editing: It goes without saying that copywriting skills include writing and editing well. Correct usage of the language, along with the right grammar and punctuation, is essential. They should be able to describe complex topics in simple terms
An Eye for Research: A great eye for research means finding answers to questions and navigating search engines thoroughly. The efficient presentation of facts sourced from credible sources is the key.
Innovate: Content is everywhere, and there is tough competition. To stand out from the crowd, it is mandatory to be creative, original, and innovative. An interesting take, unique angles, different approach, goes a long way in creating engaging content.
Attention to detail: Persuasive and insightful content that is free of grammatical errors and typo is both effective and enjoyable. Connecting ideas with thoughts give rise to seamless reading.
An understanding of marketing: Copywriters must know the ins and outs of marketing and how content creation works. Adding a context to everything they write and connecting it to the consumers is essential. Executing ideas, carrying out responsibilities, and thinking like marketers will help you in strategic writing.
Top 11 Copywriting Courses That You Must Check Out
Learn copywriting fundamentals and master writing flawless copies by choosing the best copywriting course that suits your needs. Our list includes both free and paid options and is geared towards achieving excellence in the niche. The copywriting courses that we have listed are taken from credible learning websites that give you good exposure to how the field works.
You learn how to produce and deliver content. So, guide your readers right and motivate them to take the desired action, be it subscribing for a newsletter or downloading your company portfolio.
1. Copywriting Secrets – How to Write Copy that Sells from Udemy
Every field needs a different writing style, and you can trust this copywriting course to teach you the secrets. Be it case studies or press releases, learn what type of writing technique is required where. You also get your hands on learning how to write white papers and publishing.
Instructor Len Smith has been a copywriter for more than two decades and reveals the tricks of the trade. He gives real-world examples and ideas that lead to a better quality of copies. Explore the techniques, indulge in clarity of thought and expression, and deliver your ideas well.
One of the best copywriting courses from Udemy, this one claims to teach you the art of writing copies that sell.
Key Highlights
- Beat run-of-the-mill writers by having better techniques up your sleeve
- Avail of handy writing secrets that enable you to write quality copies
- Craft and publish professional press releases
- Master writing white papers
- Create the structure well which results in compelling copies
- Learn how to carve of advantages, benefits, and features
- Understand how to use the power of written content to generate more sales
Online course duration: 3 hours
No. of students enrolled: 36,000+
Ratings: 4.4
Completion certificate: Yes
Best suited for – Copywriters, marketing professionals, and start-up owners
Check price and sign up for Copywriting Secrets – How to Write Copy that Sells
2. Copywriting Basics for Successful Sales from Skillshare
The copywriting course teaches you the art of writing effective copies that prompt action. Writing has the power to influence, and instructor Jack Zerby shows you how to use words persuasively to inspire readers to take the desired step. You start by knowing about the history of sales letters and go on to creating engaging headlines.
Jack claims that even if you write for a few minutes daily, it is sure to improve your skills manifold. He makes available time-tested principles in entertaining video lessons. You understand writing frameworks and get your hands on some helpful tactics in one of the best copywriting courses.
Key Highlights
- Be introduced to the world of copywriting and know the market and your audience
- Get your hands on time-tested principles and popular frameworks
- Receive advice on length and practice
- Write copies that inspire people to take a prompt action
- Learn how to write engaging headlines
Online course duration: 1 hour 22 minutes
No. of students enrolled: 12,000+
Best suited for – Beginners
Price: Premium Skillshare account needed
Sign up for Copywriting Basics for Successful Sales
3. The Complete Copywriting Course: Write to Sell like a Pro from Udemy
A compelling sales copy goes a long way in growing your business. Your career also gets a boost when you master the art of creating an impact with your work in the minds of the readers. Avail of timeless copywriting formulas that will increase the sales of the product or service you are writing for.
You get to know scientifically-proven techniques that give you a competitive advantage. It is one of the best copywriting courses that makes expert tips available to boost your confidence. Be it psychology tactics or repeatable formulas; you get it all under one roof.
The lectures are fun and interactive. You also get access to various templates and free tools that enhance your writing skills.
Key Highlights
- Increase the sales of the product or service that you are writing for
- Learn ethical persuasion methods
- Inspire people to act ‘now’
- Avail of tricks, hacks, and useful tips from world’s top copywriters
- Understand sales psychology that is required to make your business more profitable
- Use timeless techniques for creating effective sales copies
Online course duration: 3 hours
No. of students enrolled: 31,000+
Ratings: 4.6
Completion certificate: Yes
Best suited for – Marketers, business owners, freelancers
Check price and sign up for The Complete Copywriting Course: Write to Sell like a Pro
4. Copywriting for Beginners from Skillshare
There is cut-throat competition when it comes to writing for the web. So, how do you make your work stand out from the crowd? Avail of this copywriting course from Skillshare and indulge in creating effective and impactful copies. Sign up for the tutorial even if you are a fresher and understand the writing techniques that sell products and services.
Learn the tricks of the trade from a professional copywriter and master the fundamentals. Overcome the struggles you might face while choosing the right words for describing your business. Learn to depict your thoughts clearly and write engaging headlines that would catch your target audience’s interest.
One of the best copywriting courses for both beginners and experienced writers, you should not miss out on this one.
Key Highlights
- Learn what is web copywriting
- Understand the difference between copywriting and content writing
- Get to know your target audience well and speak in their language
- Avail of handy tips that will further enhance your writing skills
- Write catchy headlines and meaningful sub-heads
- Learn how to overcome any writing obstacle you might face
Online course duration: 1 hour 2 minutes
No. of students enrolled: 11,000+
Best suited for – Beginner and intermediate levels
Price: Premium Skillshare account needed
Sign up for Copywriting for Beginners
5. Modern Copywriting: Writing Copy that Sells in 2020 from Udemy
The copywriting course teaches you how to deliver words strategically. It explains the nitty-gritty well, which helps you in inspiring people through your writing. You learn how to awaken people’s interest in your product or service. There are no prerequisites or skills required, grasp the art and science of copywriting from one of the best copywriting courses.
Improve your overall success rate by making slight changes to your marketing strategies. Put in extra efforts in places that require more attention and see the results. Understand how using just the right words creates a more significant and long-lasting impact.
Know how to strike more conversations, get more subscribers, increase sales, and grow engagement.
Key Highlights
- Understand what is copywriting and how it is used
- Get your hands on tactics that lead to persuasion and generating emotions
- Create an impact with your words and learn how to write clearly
- Know your audience well, and understand the competition
- Be a unique voice for your brand
- Write engaging headlines
- Avail of fool-proof copywriting formulas
- Acquaint yourself with copywriting tactics for a variety of projects, for example, social media and videos
Online course duration: 7 hours
No. of students enrolled: 27,000+
Ratings: 4.5
Completion certificate: Yes
Best suited for: Copywriters, marketing professionals, business owners, and freelancers
Check price and sign up for Modern Copywriting: Writing Copy that Sells in 2020
6. Learning to Write Marketing Copy from LinkedIn Learning
Expert instructor Ian Lurie teaches you how to write copies that increase your product and service sales. He gives you valuable insights about conveying your story well and using just the right words. You get to explore various types of copywriting techniques and move beyond the general rules to create something exquisite.
Ian illustrates the multiple advantages of drafting on paper. You understand how to optimize your content, depending on the medium for which you are writing. The platform and outlet play an important role in selecting the tone of your writing.
It is one of the best copywriting courses that make available quizzes and exercises for practicing what you learned. You get tips on how to rewrite copies and meet testing deadlines.
Key Highlights
- Understanding what is copywriting and how to use it effectively
- Learn how to work with testing deadlines
- Write the first draft
- Use typography to create a powerful impact
- Manage a team of copywriters
- Structure copies differently for the web and print media
- Learn how to rewrite copies
Online course duration: 1 hour 51 mins
No. of viewers: 63,000+
Completion certificate: Yes
Best suited for – Marketing professionals, advertising specialists, and authors
Price: 1-month free trial/buy the monthly subscription for $29.99
Sign up for Learning to Write Marketing Copy
7. Writing Tools & Hacks: Copywriting/Blogging/Content Writing from Udemy
The copywriting course gives you access to various free writing tools and apps that can be used to improve your skills explicitly. Instructor Tyler Speegle inspires you to take your copywriting qualities one notch higher. He helps you in becoming a better content writer and blogger by giving you useful tips and hacks.
The video lessons are engaging and simple to understand. You learn how to organize your ideas better and write more efficiently. Get your hands on writing exceptional headlines and avoid making common mistakes when writing for the web. Write copies that are more persuasive and sell ideas faster.
So, are you ready to brainstorm ideas in one of the most interesting copywriting courses?
Key Highlights
- Learn how to write more efficiently
- Brainstorm and generate new ideas
- Analyze multiple headline options and settle for the best
- Avail of the secrets that help you in writing persuasive copies
- Get inspired to write better and always have new ideas flowing
- Discover useful hacks that facilitate content development
- Learn how to organize your content well
- Write headlines that are catchy and engaging
Online course duration: 1.5 hours
No. of students enrolled: 13,000+
Ratings: 4.1
Completion certificate: Yes
Best suited for – Content writers, bloggers, copywriters, and freelancers
Check price and sign up for Writing Tools & Hacks: Copywriting/Blogging/Content Writing
8. 30 Copywriting Secrets from the Best Ad Campaign of All Time from Skillshare
One of the best copywriting courses that reveal all the secrets to you, this one from Skillshare is designed to get the desired results. You learn how to write copies that motivate readers to promptly take action and buy the product or service you are writing about. Alan Sharpe gives you handy tips on coming up with copies that grab the audience’s attention and create an impact.
The tutorial gives you 30 copywriting secrets and is made for anyone willing to learn the art of writing an exceptional copy using some shortcuts. Alan examines the advertisement campaign that garnered the maximum reach in the history of advertising. A not-so-interesting product was made to look exciting, and he studies it to give you amazing hacks and clever ideas.
Key Highlights
- Understand what makes an excellent copy
- Write engaging headlines
- Learn how to tell a compelling story
- Generate fresh ideas
- Avail of 30 copywriting secrets
- Write quirky testimonials
Online course duration: 2 hours 52 minutes
No. of students enrolled: 1000+
Best suited for – Students
Price: Premium Skillshare account needed
Sign up for 30 Copywriting Secrets from the Best Ad Campaign of All Time
9. Copywriting Training Course from American Writers and Artists Institute
American Writers and Artists Institute (AWAI) offers one of the best online copywriting courses. They have Mark Fold, an exceptionally successful copywriter, as a faculty member and tutor. The website claims to make you an excellent copywriter by teaching you the nitty-gritty of the niche and gives you a winning portfolio.
You learn how to write a perfect copy and get your hands on the industry secrets that make your work persuasive and lucrative. You avail of several copywriting treasures and learn from the instructors at your own pace. At the end of the course, you get two writing assignments, critical reviews, and some expert tips.
You get guidance from top-notch industry professionals who have decades of experience. They ensure you become a well paid freelance copywriter.
Online course duration: Self-paced
Completion certificate: Yes
Best suited for – Professionals
Price: $495
Sign up for Copywriting Training Course from American Writers and Artists Institute
10. Copywriting – Become a Freelance Copywriter from Udemy
If you want to become a successful freelance copywriter, you must get your hands on this tutorial from Udemy. Expert instructor Len Smith brings in two decades of experience and ensures that good writing skills will give them a decent paycheck. His aim in this online class is to make you succeed professionally and give you a full-fledged career in the copywriting domain.
With handy guidelines and tips, he demonstrates how you can become your own boss. You start with learning the basics from scratch and go on to getting your hands on a detailed step-by-step guide that includes advanced techniques. You also learn different kinds of writing styles in one of the most interesting and fun copywriting courses.
Key Highlights
- Fast-track your copywriting career
- Learn how to create a sales copy that garners maximum attention and interest
- Understand the essential skills that are required to make you a thorough professional
- Boost your income and become your own boss
- Take your writing skills to the next level
- Avail of tricks and tips that save time and make you an expert
- Learn various writing styles
Online course duration: 1.5 hours
No. of students enrolled: 30,000+
Ratings: 4.2
Completion certificate: Yes
Best suited for: Freelancers, professionals, and career enthusiasts
Check price and sign up for Copywriting – Become a Freelance Copywriter
11. Creative Writing Specialization from Coursera
Copywriting and creative writing are not the same. However, even if you are a copywriter, having exposure to creative writing helps. This is precisely why this specialization tutorial from Coursera has made it to our list of the most sought after copywriting courses.
You learn how to craft your story like superlative writers. The course teaches you how to come up with fresh and original ideas. The expert instructors teach you what it takes to write a copy that grabs attention and curiosity. You also get your hands on fiction and short story writing. The specialization course makes available handy copy editing tips and techniques as well.
The course is divided into five major parts, and each of them makes you aware of the various creative writing genres and styles. You become a better writer as and when you successfully cross every level.
Online course duration: Approximately six months to complete/2 hours per week
No. of students enrolled: 45,000+
Ratings: 4.6
Completion certificate: Yes
Best suited for – Beginners
Price: 7-day free trial/buy the plan for $49 per month
Sign up for Creative Writing Specialization
Conclusion
It takes time to master copywriting skills, and nothing beats practice and dedication. Writing something every day is the key to reaching your goal quickly, and it will also develop your potential. People who have an innate flair for writing and a natural talent might have the edge over others, but there is nothing you cannot learn when given time and priority.
We’ve listed the best online copywriting courses that will make you an expert in no time. The instructors are industry experts and have been in the profession for decades. They share their life experiences and give you tips and tricks that will help you master the niche.
Words have the power to make an impact. A copy will only be considered good if it creates a stir and prompts people to take the desired action. The writing should convince them enough to purchase the product or service. If you have a knack for writing and are passionate about your punctuations and grammar, might as well give this profession a shot.
